Overview
”Since I was a kid, I wanted really bad to create my own clothing brand and in 2017 that dream became a reality when I started The Lion Chain.
I used a business model where I didn’t have to put a lot of cash upfront called dropshipping. The product went straight from the Manufacturer to theCustomer.
This allowed me to put my efforts in creating a cool brand, an effective online store and managing successfully the advertising campaigns.“ – Vasco, CEO
Our contributions
“As the founder I started working mostly alone doing everything from design to operations.
From designing the website to contacting suppliers, you name it, I did everything.
When the business started scalling I hired virtual assitants to take care of order processing and customer service. This allowed me to focus on what I was good: creating digital and physical products.” – Vasco
Creating a Brand.
Selling a Lifestyle.
“Since my background is in design I was able to standout from the competition by creating a website and ads that were very relatable to the customers.
Because of the initial success of the store and because it was built on Shopify, I was interviewed by one of the biggest companies in the ecommerce space: Oberlo (a product integration and managing tool owned by Shopify) and got featured in their success stories.” – Vasco
Running a Business. Creating andmanaging.
Main tasks:
Creating the Brand and designing the Website.
Creating the designs for clothing pieces.
Creating the Facebook Ads Campaigns including allthe content (images and videos)
Setting up influencer marketing campaigns
Setting up email and SMS sequences to retargetwebsite visitors, abandoned carts and previouscustomers.
Setting up a team for order management andcustomer support.
Adjusting the flow.
Focus on the customer.
“Only by running multiple ad campaigns I was able tounderstand what the customer really wanted.Because of this I started adjusting the currentproducts and adding new ones.” – Vasco
